The Date Math Tool reaches deep into the Hidden Laws of the Universe to bend time to your will. For example, you can tell your campaign to look at the Birthdate field and calculate the contact's age.

Then you can send out special promotions specifically tailored to their unique needs and interests.

For example (and this is just one example...) you can pick out your customers in their twenties and hook them with an X-Box promo (or a tutor for their college math class... or anything you can create that will perk up the ears of those crazy millenials).

Amazing, right?

This allows you to get even more personal—and personable!—with your customers as you work hard to turn them into raving fans!